R & J Yorkshire’s Finest Farmers and Butchers Ltd (R & J, Yorkshire’s Finest “we” or “us”) is committed to protecting and respecting your privacy.
It is important that the personal data that we hold about you is accurate and current. Please keep us informed if your personal data changes.
Information we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. Personal data does not include data where the identity of the person has been removed.
We may collect and process the following personal information about you to enable us to provide you with our services:
Information that you provide by filling in forms on our website. This includes information that you provide when you purchase items from us or register for an account.
Information that you provide when you communicate with us by any means.
Details of transactions you carry out through our website and of the fulfilment of your orders.
Details of your visits to our website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
How we use your personal data
We use your personal information in connection with the following purposes:
We use your personal and contact information to register you as a new customer and to be able to contact you regarding the products that you purchase and services that you use.
We use your personal and contact information and transaction details about your purchases, to manage your account and to contact you if there are any problems.
We use the personal and contact information provided by you, copies of your communications with us and, in some circumstances, transaction details, to manage our relationship with you. For example, to communicate with you in response to any query, request or complaint you may have including by email and telephone whether relating to product that you have purchased from us or otherwise.
Marketing and advertising
From time to time we may send you information regarding our products and services that we think may interest you.
We may use your personal information for measuring and understanding the effectiveness of advertising we serve to you and others.
Legal basis for processing
Our legal basis for processing your personal information for the purposes described above will normally be one of the following:
Contract – It is necessary for us to process your personal information to perform a contract to which you are a party, or to take steps at your request prior to you entering into a contract.
Consent – You have consented to us using your personal information for this purpose (for example when you create an account with us or agree to receive marketing emails from us). You can withdraw your consent at any time by deleting the information from your account or updating your marketing preferences.
Legitimate interests – It is in our legitimate interests to use your personal information to operate, improve and promote our services (for example, when we use your information for analytics purposes) and to protect our business.
Storing Your Personal Data
It may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing, for example by payment providers. By providing your personal data to us, you agree to this transfer, storing or processing. We do our utmost to ensure that all reasonable steps are taken to make sure that your data is treated and stored securely. However in some instances we may be compelled by law to disclose your personal data to a third party, and have limited control over how it is protected by that party.
We have put various methods in place to protect your personal data including our website being accessed via https rather than http, meaning that all information that is sent and received is encrypted for additional security. You can see this in the address bar of your browser.
Unfortunately, the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically. Sending such information is entirely at your own risk.
How long we store your personal data
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
At the end of that retention period, your data will either be deleted or made anonymous (so that it can no longer be associated with you) for research or statistical purposes.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
You have the right:
to ask us not to use your personal data for marketing purposes. You can opt out of any direct marketing from us at any time by updating your preferences or clicking unsubscribe in any direct marketing email, contacting us via email, through our contact form or writing to us.
to ask us not to process your personal data where it is processed on the basis of legitimate interests, if there are no compelling reasons for that processing;
to request access to personal information that we hold about you (see below);
to ask for the information we hold about you to be rectified if it is inaccurate or incomplete;
to ask that we stop any consent-based processing of your personal data after you withdraw that consent;
to ask, in certain circumstances, to delete the personal data we hold about you;
to ask, in certain circumstances, for the processing of that information to be restricted; and
to ask, in certain circumstances, for data portability.
Sharing your personal information
We will never sell or market your personal information.
We may disclose your personal information to third parties in the following circumstances:
To our business partners, suppliers and sub-contractors who provide services to us or where necessary to perform a service that you have requested, such as providing address and contact details to our delivery partners.
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If R&J Yorkshire’s Finest Farmers and Butchers Ltd is acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
To obtain professional advice for the purposes of providing consultancy, banking, legal, insurance and accounting services.
To comply with a legal obligation such as the through the Police or other such regulatory authority – as part of an investigation.
Dispute Resolution agencies – for the purposes of dealing with any complaints.
Credit reference agencies – for the purpose of checking the details that you have provided us with are correct and to comply with our regulatory obligations.
Auditors – to audit our systems and transactions for the purposes of ensuring efficiency, or regulatory or contractual compliance.
UK law enforcement agencies and third-party security companies – for the purposes of ensuring that we comply with the law and have adequate security measures in place.
We will disclose your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Our website may contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), who is the supervisory authority for data protection issues in the UK (phone: 0303 123 1113 or at www.ico.org.uk/concerns)
Last Updated: 24 April 2019